Our story

PerùEtico Responsible Travel is a Peruvian Tour Operator based in the Sacred Valley of the Incas, just a few kilometers away from one of the wonders of the world, Machu Picchu. PerùEtico was born in Cusco in 2004 from the meeting of Matteo and Emanuele, both Italian. The following year, they decided to launch PeruEtico, a tour operator inspired by the values of responsible tourism, soon joined by Camilo and Ainin—Peruvian locals who became core pillars of the agency. In 2016, Gianni, a true native of Bologna who has lived in the Sacred Valley near Cusco for many years, joined the team.

Our journey never ends: we love discovering new hidden corners far from mass tourism to share with our travelers. Our mixed team of Italians and Peruvians makes us true specialists in guiding you through the country we live in year-round, ensuring punctual and tailored on-the-ground support.

The travel experiences we offer are custom-designed step by step alongside the traveler. From the Amazon, the Andes, and Lake Titicaca to culinary tours and visits to responsible tourism projects—not to mention our primary specialty: honeymoons with extensions to the Galapagos Islands, the Salar de Uyuni, and the Peruvian coast. We also offer itineraries in Bolivia, thanks to our collaboration with a local tour operator who shares our travel ethos.

Since its inception, PerùEtico has been anchored in the core values of responsible tourism. Our trips are built on solid principles: facilitating genuine encounters between travelers and local populations; gaining an authentic understanding of the country; celebrating cultural diversity, local traditions, and folklore; respecting the environment with a focus on eco-sustainable initiatives; working with expert local guides and cultural mediators; and choosing unique, warm, and welcoming family-run accommodations.

Through our journeys, travelers can visit numerous local community projects to enjoy immersive, experiential tourism alongside host families and local communities. All of this is done on tiptoe, with the utmost respect for both hosts and visitors—discovering an authentic Peru in a sustainable way, away from mass tourism whenever possible, guided by expert cultural mediators who help travelers connect deeply with the local people.

PerùEtico carefully selects its local partners based on their commitment to responsible tourism principles, environmental care, and fair working conditions.

This is PerùEtico: a dynamic organization filled with fresh ideas, boundless enthusiasm, and the firm belief that tourism in Peru is not just a visit to the unmissable Machu Picchu, but above all a journey through a land of stories, faces, colors… and countless hidden corners waiting to be discovered.

PerùEtico is an officially registered Peruvian Tour Operator specialized in tailored travel packages, fully licensed by DIRCETUR (Tour Operator License No. 285-2026 GR Cusco).